Google Offers, The Groupon Clone is Coming Soon
Google confirmed that it will be offering a service called “Google Offers,” designed to compete directly with the popular social buying site Groupon, which it could not buy a few months ago.
Google has said:
Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.
According to Mashable, “Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email”. This is exactly how Groupon or LivingSocial operate, users receive an e-mail with a local deal of the day and have the opportunity to buy that offer within a time limit (typically 24hours). Once enough people purchase the offer, the Google Offer is triggered and users get that all-too-familiar $10 for $20 deal.
Google tried unsuccessfully to buy Groupon for $6 billion but Groupon rejected the offer and is now preparing for a $15 billion IPO. The news confirms that Google Offers is real and is now in it’s testing phase.
Below is the Google Offers Fact Sheet.