The Daily – The Digital News App or Is It A Publication ?
Last year News Corp said it was developing the first ever daily newspaper in digital format, and on February 2, 2011 at a New York event, Rupert Murdoch – CEO of News Corporation, unveiled the much anticipated “The Daily”, first-of-its-kind digital daily news publication built exclusively as an iPad application for its users.
The app quickly gained a rating of 3.5 stars, better than some of the other news publications, as well as impressive reviews on the Internet.
A typical issue of has up to 100 pages and its content is divided into six main categories i.e. news, opinion, sports, arts and life, gossip and celebrity, apps and games gathered from sources across the world. For the non news reader, it has Sudoku – integrated with Apple’s GameCenter social networking service, allowing users to compete with friends – and crossword puzzles, weather reports and sports updates.
The Daily is not limited to once a day issue like a typical news paper, the editors keep updating the content throughout the day and interact with readers on its blog.
Users can subscribe for $0.99 per week or you can receive it for a year for $39.99 (20 percent off the weekly price), directly billed through their iTunes account. Its paperless only form requires no multi-million dollar printing and delivery expenses, making it a much cheaper and more efficient alternative to the printed format.
The cost of running The Daily is about $26 million per year and according to Murdoch, it can afford to offer it at a low price because the lack of overhead.
The Daily’s has a magazine-like reading interface with a carousel, where users can browse through different categories and a mix of content and multimedia which includes photos, audio, video, info-graphics. It’s touch interface makes reading a fun activity for readers and also allows for sharing favorite articles (not all of them) on Facebook, Twitter and via e-mail.
The Daily is also available in audio format, users can avail the option by clicking the headphone button present in the tray of the carousel, with additional fast forward and shuffle –to hear random unread stories – options. There is also a video version including summary of some of the top stories of the day.
It is also worth noting that the current rating on the app is now 2.5 stars, falling from the initial 3.5 it received. Apparently frequent crashes and several glitches, forced the release of a critical update to its original version. The update improves performance and stability, and enhances Twitter login and posting. Unfortunately, users must delete the previous version and re-download to apply the patch.
The Day was released right before the Super Bowl so some where expecting a big Super Bowl commercial. Yet, given the $30 million it cost to launch the app, a commercial was likely outside their budget. It will cost $56 million to run the app for the first year alone, so lets hope people really like The Daily.