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NEW Facebook Comments – No More Privacy Online

Facebook launched a new public commenting platform Tuesday evening but has not been too public about the changes. It has not release any information or explained how it works, like it has done in the past with some of the other enhancements (check-ins for example). The one exception — Dan Rose, Facebook’s VP of Partnerships and Platform Marketing, spoke briefly about it at the Webtrends Engage conference in San Francisco — see video below courtesy of Mashable.

The plug-in allows comments you make on a external sites to appear in your Facebook news feed for the first time, similar to the new “Like” feature. It will also allow more important friends in your social graph to appear a lot more prominently (basically displaying their content on the top). You may have already noticed some of these changes as some of the bigger sites made the switch.

Here is the announcement on their blog. The moderation dashboard aggregates comments from all comments boxes across sites and shows a public and admin view — click here.

These changes allows Facebook to become a prominent market leader not just on their site but on the sites of all others, by changing the way people communicate and connect. The new platform exposes the real identities to the comments people leave on sites. For some this is a great thing, for others who prefer anonymity not so much. For obvious reasons the quality of comments could improve but as more and more people become concern with privacy — exposing comments and real identities to the Interwebs could lead to less commenting or perhaps an increase in fake profiles (specifically created for external communication) on the social network or both.

Has Facebook reduced your privacy?? And how will this affect interaction on sites that switch to the new comments platform? How quickly will sites adopt it or will they even embrace?? Lots of questions and little answers — perhaps this is the main reason why Facebook has not said much about it.

Facebook VP Dan Rose Explains Comments, 03/01/2011.