If You Dont Have An iPhone — You’re Screwed ???
Apple has come out with a series of ads titled “If You Don’t Have an iPhone” which plays of the notion that the iPhone has more features and is superior to other smartphones.
While I admit the iPhone was revolutionary, the ads make it seem that if you don’t have an iPhone, you are not cool enough or hip enough. The ads try to make it seem as if Apple has the best notebooks, MP3 players, and App store features but in reality there are other great alternatives too.
No doubt Apple has always been savvy about their marketing campaigns, however, in these ads they missed the point. Sure, Apple has some great products and services; the iBook, the App store, and iPods are great, but, when the economy takes a hit not everyone can afford an expensive iPhone. So, when they make ads that rub their features in your face about how superior they are, their plan is likely to back fire with consumers.
In a time when competitors are making similar high-quality products with awesome features, for them to display ads that seem snobby will not sit well with consumers and will likely hurt their brand.
Personally, I think the ads suck and I believe there are other products that are superior. So here is my note to Apple — Your shit does stink, and if people don’t have an iPhone that’s OK. I hope they go out and buy Android phones, considering they cost much less and has equally impressive features.
Check out the ads on the videos below.