The New Sony Style Experience
Sony is going for a new experience for its consumers, a more open and brighter experience. A new Sony Store has opened today in the Westfield Shopping Mall in Century City. To celebrate the grand opening, Sony is giving away over 100 prizes, ranging from a VAIO notebook to a Sony Internet TV. If you’ve been to a Sony Style store before (pictured in both photos), you would have noticed how cramped the store can feel. Often times you’d find yourself saying “excuse me” just to make sure you can pass through a narrow aisle.
On a crowded day, the store would be quite uncomfortable to stay in for long, especially if you are just browsing their electronics without having your eyes set on any one piece of technology. Fortunately, Sony has realized this and will be building larger stores allowing for better air flow. Sony will showcase its full product selection at the store, including their high end equipment.
Existing stores will also be remodeled in the upcoming months. I have to admit, it is pretty cool to test-drive technology that sometimes can cost up to $3,000 to get a feel for the kind of quality you can expect before throwing down that kind of money. Even if it’s not currently in your budget, it is always fun to window shop! Check out the video below to see what the new Sony Style store will look like!