Bebo Revamps Site To Attract More Users
The social networking platform Bebo has launched a new version of their site in hopes that some Facebook fanatics switch over. After Criterion Capital Partners took over the social media platform, Bebo now has a new user interface that offers an easy-on-the-eyes news feed and features a comments system similar to Facebook.
The new Bebo also has a “follow me” function that allows individuals to see who has recently viewed their profiles and a set of new “follow” functions allows users to choose who gets shown on their news feed. Criterion Capital Partners bought Bebo from AOL for $10 million, which is about $840 million less than what AOL paid to the platform’s creator, Michael Birch.
Birch has reinvested in the company since then and asks the new owners to stay vigilant when competing against the large Facebook, which boasts over 500 million users. Birch said in a statement to The Telegraph, that “There are lots of gaps in what Facebook provides. It doesn’t provide media or lots of games – apart from its apps. Nor are users able to change their profile that much. The site stays largely the same – whereas on Bebo we are going [to] offer users an online location they can really personalize.” Only time will tell if Bebo’s efforts really pay off and if they are indeed a worthy opponent to Facebook.