How To Use Social Media, Effectively
Jason Hiner from ZDNet wrote a compelling article on how we should use different social media platforms such as Twitter, Facebook, and LinkedIn. He argues that we should treat different social platforms much like we would treat our own kids. Rather than parenting each child in the exact same way, Hiner notes that it is often best to treat each kid a bit differently and adhere to their individual strengths and weaknesses. Same goes for Social, according to him. Social Media is powerful, it’s growing, it’s now. Rather than cross-posting in Facebook, Twitter, LinkedIn, and Foursquare, Hiner thinks it is best to post in such a way that is optimal for each social platform.
Hiner makes one large distinction between Twitter and Facebook, and that is technicality. While many people on Twitter have appreciated the technical links he has shared, it is often meant solely for a Twitter audience. His friends on Facebook aren’t into the same technical stuff, and many are not familiar with the jargon used in his posts. Although he has cross-posted between Facebook and Twitter for the past three years, he has recently disconnected his Twitter feed from Facebook. He offers a helpful bullet list of what platforms require:
Twitter - Continue to post primarily tech news, commentary, and instant analysis in short bites. Anyone can follow.
Official Facebook page - This one is focused on tech and is very similar to my Twitter stream, but not quite as many posts and more multimedia posts. Also, I use the opportunity to engage in semi-threaded conversations with the audience right there on Facebook. Anyone can follow.
Facebook personal account - I use this page for more general updates and posting links to broader tech stories that have a wider appeal and are easier to understand. Only post 2-3 times per day. on average. I limit connections to family, friends, and professional colleagues and direct everyone else to my official page.
In conclusion, Jason Hiner recommends individuals to treat different social platforms, according to their individual strengths and weaknesses. With this strategy, consumers are guaranteed effective movement across social media. And personally, he makes a lot of sense. What works well with one group, often doesn’t work when using the same strategy with other groups. Different styles require different approaches.