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Indian-based Search Engine Raises $10 Million

An Indian-based search engine called Just Dial has just raised $10 million in funding from SAP Ventures and Sequoia Capital. The company was started in 1996 in Mumbai and allows consumers to search for local business through the Internet, phone, WAP, and through text messages.

Using the service, consumers are able to discover new restaurants, retail outlets, or search for plumbers or exterminators. It’s basically an easier-to-use form of the YellowPages in the United States. The service is now used by 57 million unique users spread over 250 Indian towns and cities.

The $10 million investment used will be directed towards expansion of coverage. Just Dial focuses on restaurants, shops, repairmen, and other small to medium sized businesses and likely grew popular from spreading the news through word of mouth.

It turns out that the service works great because of the narrow search results that are delivered upon running a search. Consumers are able to get to what they need without dealing with the hassles of finding a product or service, especially when they need it fast!

Photo Courtesy of djevents