Mobile Media Consumption Increases 6-Fold
According to research by Limelight Networks, data shows that consumers use up 600% more media through mobile platforms in the first five months of this year compared to the same period last year. Now, we aren’t talking about a jump in usage now, compared to 2005. We are comparing these stats to last year’s numbers!
So what’s causing the rapid growth in media consumption? Well, aside from talking about Android trends, the increasing hardware that is available on phones, more video network choices, and unlimited mobile broadband plans (through some carriers) , coupled with the ever growing number of apps on the market, is making people go a bit cuckoo.
Another huge factor in consumption are tablets. Nearly every major computer manufacturer, from Sony to HP to Dell, has some tablet out or on its way to the market. People are using tablets for entertainment-on-the-go in large numbers. I propose this is because of the feeling of exclusivity one gets from a tablet.
Since new dual-core chips support 1080p HD playback, we are only going to see media consumption shoot up as hardware becomes more powerful and as software becomes more demanding.
If a large network like AT&T were to offer unlimited data plans, I expect we would see an exponentially larger increase than 600% from last year. I am even afraid to predict what media consumption will be like in 5 or 10 years, what do you think?