EA Offers $1 Billion To Game Maker, PopCap
According to reports, Electronic Arts is looking to purchase the popular game maker, PopCap. If the deal goes through, it could be one of the biggest in EA’s history.
PopCap Games was founded in 2000 and currently generates about $100 million in revenue each year, housing 400 employees in the organization.
Popcap has produced many successful games for PC, Mac, Nintendo, Xbox, Playstation, Android, and iOS and usually sticks with basic 2-D games like Bejeweled and Plants versus Zombies.
If the reports are true, it would be an interesting twist for EA Games, a gaming company that usually focuses on hit 3D titles, first person shooters, and racing games such as the popular Need For Speed Series.
If the acquisition goes through, EA games will grab a much larger percentage of the gaming market, in particular, the mobile gaming sector. The deal would represent a pretty good offer for PopCap, providing 13% more than its current market cap (no pun intended).
If the buyout does go through, I can see only good things about the buyout. EA games has a solid reputation for producing top quality, high-end games, and I can only see this as a good thing for Popcap (an already successful company). We will see where this takes us in gaming.