Google Ready To Launch A New Travel Search Site
Rumor has it that Google is getting ready to launch a new travel service with data gained in its $700 million acquisition of ITA.
Google’s move into the airfare search game shouldn’t be too big of a surprise–the search giant made a $700 million deal to purchase flight data aggregation company ITA Software back in July 2010.
In April 2011, the U.S. Department of Justice signed off on the acquisition after providing a few conditions to promote “robust competition” and allow other competing travel search sites to continue to use ITA’s software.
The search giant clearly is trying to be the one-stop shop when it comes to web searches. Adding ITA-based flight information is a logical next step that will make it that much harder for us to break away from its all-encompassing list of services.
We undoubtedly have a laundry list of features we’d like to see from “Google Travel” including integration with existing services including: Search, Gmail, Google Maps, and Google Calendar.
How cool would it be if Google Maps directions included air routes in addition to driving, walking, biking, and public transportation options?
Google already reads user emails to serve up related Gmail ads to the senders/recipients. What’ll keep the company from scanning our emails for dates and locations to provide us with airfare prices?