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Articles tagged with: Advertising

Oracle Sues Google For Android Ad Revenue

Oracle Corporation has slammed a case against Google, in attempts of snagging a large portion of Google’s ad revenue through Android’s mobile operating system. Oracle reasons that Google’s Android stole seven of the former’s Java patents, and in a way, they’re seeking damages.

Oracle expert, Lain Cockburn, presents the case. Google denied the allegations in a filing made Monday through the U.S. District Court in the Northern District of California, stating that Cockburn’s statements are unreliable and misleading.

Motorola’s CEO Bashes Google’s Android Marketplace

Motorola’s CEO, Sanjay Jha isn’t too happy with Android’s Market App Store. Jha claims that the app causes performance issues on a number of phones that are powered by Google’s Android mobile operating system. Jha also claims that 70% of returned Android-based Motorola devices are due to downloaded applications that affect performance.

Although Google continuously works on yanking malicious apps from the open-source Android Market, Google has no way to ensure the removal of all e-waste.

France Bans Words, ‘Twitter’ And ‘Facebook’ From TV/Radio

France has, and continues to ban the names of both social networking sites from being spoken on radio or television, unless of course, the terms are part of a news story. Before you go crazy, the reasoning isn’t quite as absurd as our use of “Freedom Fries.”

The ban dates back to a 1992 decree (law issued by head of state) that claims the mentioning of such names as an act of advertising. France believes that saying “Facebook” or “Twitter” is preferential toward successful social networking sites, and takes the spotlight from other lesser known social networking sites.

Pandora Sets IPO Terms, Expect $8 Per Share

The online radio company, Pandora Media Inc. has filed terms for $109.5 million IPO on Thursday. The owners of Pandora will sell 13.68 million shares at $7 to $9 a piece ($8 average), according to an amended filing with S.E.C. (Securities and Exchange Commission).

Pandora was launched in 2005, and was the first online radio service that used a special algorithm based on the Music Genome Project (a database built by teams of music experts that analyzes songs) to select a playlist for users based on preferred and disliked songs.

Microsoft’s New Campaign: Do The Math

Microsoft has just launched a new ad campaign called Do The Math. The website compares Apple computers to Windows counterparts and shows the large price differences for the same exact specs. What confuses me is why this campaign was launched in 2011 and not 2002. Apple has been selling overpriced computers ever since they got fancy.

Facebook Launches Deals On Facebook

Facebook launched a service a few months ago called Check-In Deals. Check-In Deals allowed consumers to get special offers when they checked in at local business from their mobile phones. Today, Facebook is bringing social to a whole new level by bringing Deals on Facebook. Since the service is brand new, deals will originally be available only to people in Atlanta, Austin, Dallas, San Diego, and San Francisco with hopes to expand to other major cities in the future.

Facebook and Amex Team Up For Small Business Contest

Small business owners looking to gain foot in the social world, listen to this, a new partnership between American Express and Facebook has resulted in a large sweepstakes contest. From today up until May 20th, small business owners in the United States can enter in the Facebook Big Break for Small Business.

The grand prize will include winning $20,000 cash, free one-on-one consulting about their current use of Facebook and win a two-day advertising and marketing boot camp at Facebook’s headquarters in Palo Alto, CA. If this prize didn’t already sound appealing,

Next Generation Television Watches Your Every Move

Intel demonstrated a focused on camera that recognizes both facial and gesture input at Intel Developer Forum, Beijing 2011. The demo begun by showing an avatar being controlled by having the camera map on the user’s face. This mapping allowed the user to control the avatar’s head movements as well as the facial features, enabling the avatar to laugh, smile, frown, or look confused.

The gesture recognition allows users to control and navigate the user interface with the wave of a hand. This hand waving allows photos to move from right to left, zoom in and out and rotate pictures in clockwise or counterclockwise directions. The next demonstration showed how the software uses facial recognition to determine how many males and females are present in the room, their age, and their emotion (happy or sad). The application uses this information to…

Having A Trillion Followers, Is It Enough??

Ever wondered why everything in the social networking world is based around the popularity of someone or something? If not, then maybe you should since the answers to this question relates to how consumers look at things out here in La-La-Land.

Many people out in the social networking groups are out to become popular. In their minds it really doesn’t matter what it is you do for a living or what you do professionally, just as long as you have a large following. They are hoping that popularity would increase the possibility of selling something or closing a deal.

If this is the case, who or what is joining these sites and what are they doing to avoid the huge number of unwanted promotions hitting them like a firehose?