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Articles tagged with: anti-search

Groupon Buys Pelago, Gaining Firm Grasp on “Social”

Groupon, the popular “deals” website has recently acquired the creators of Whrrl, a company called Pelago. Pelago was founded in 2006 in Seattle and is best known for its location based services app for the iPhone, Android, and Blackberry. The app is called Whrrl and works like Foursquare, aiming to get people to explore their neighborhood and recommend their favorite places to friends and family. Groupon was founded just two years ago in Chicago and has since then expanded to more than 40 countries around the world, carrying a powerful user base of over 35 million.