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Articles tagged with: backtype

Twitter Acquires Social Startup, Backtype

Twitter announced today that it has acquired a San Francisco startup called Backtype. The company helps publishers measure the impact of their social media use, and although the deal is quite interesting, financial details were not mentioned.

Twitter states that the acquisition would help them create tools for their publishing partners. Fortunately for BackType, they will not have to relocate further than an in-city move, as both companies are based in San Francisco.