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Articles tagged with: click rate

Gordmans Amazing Facebook Advertising Technique

Gordmans is a company that partnered up with BlitzLocal.com for advertising campaigns. One of the campaigns was to promote and event and another one for advertising a tab. These ads helped traffic more visitors. As most of you may already know about Sponsored stories, which has a sponsored like, targets friends of your fans, and a Sponsored post, shows messages to existing fans.

While most Facebook ads are lucky to get a 0.05 percent click rate, this campaign drove a .4 percent click rate on the first day, unfortunately it fell by 45 percent within 48 hours to .2 percent.
Generally, anything above one is very good. Sponsored likes also cut the cost per click by an amazing 70 percent and cost per fan by 83 percent overall. So, basically you are getting a 77 percent discount. In two days, this ad drove 515 clicks for $76 and gained 418 new fans. That works out to 18 cents per fan and a click-to-conversion rate of 81 percent.