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Articles tagged with: click throughs

Facebook Scam: Photographer Committed Suicide After Shooting Video

If you use Facebook, you might already be aware of the new scam going around that attempts to get you to click through it. The ad reads something like “Photographer committed SUICIDE 3 days after shooting THIS video!” and is followed by a link.

Of course, you can guess where the link leads to- a message that says “This really must have been an awkward moment” followed by a Share link that is written in the Finnish language.

Foursquare Hits 10 Million Users

LinkedIn India wasn’t the only group celebrating 10 million users. Foursquare also hit a 10 million user base on the same day. Whoa, talk about a coincidence. Foursquare celebrated by creating an interactive map, showing a series of colorful dots that had slowly spread around the globe.

Each one of those dots represented a user and the growth of the company, which has just passed its second birthday. Okay, so you may be thinking, who celebrates a 10 million user-base with a silly map?

Gordmans Amazing Facebook Advertising Technique

Gordmans is a company that partnered up with BlitzLocal.com for advertising campaigns. One of the campaigns was to promote and event and another one for advertising a tab. These ads helped traffic more visitors. As most of you may already know about Sponsored stories, which has a sponsored like, targets friends of your fans, and a Sponsored post, shows messages to existing fans.

While most Facebook ads are lucky to get a 0.05 percent click rate, this campaign drove a .4 percent click rate on the first day, unfortunately it fell by 45 percent within 48 hours to .2 percent.
Generally, anything above one is very good. Sponsored likes also cut the cost per click by an amazing 70 percent and cost per fan by 83 percent overall. So, basically you are getting a 77 percent discount. In two days, this ad drove 515 clicks for $76 and gained 418 new fans. That works out to 18 cents per fan and a click-to-conversion rate of 81 percent.