It looks like Microsoft has just revealed something interesting about its new Xbox Live service, and that is that the new service will be integrated into Windows 8. The Vice President of Global Marketing at Microsoft’s Interactive Entertainment Business group, Mike Delman, had this to say, “[Xbox Live] has been successful on the Windows Phone. Live will be built into the PC.”
Delman continued to say that it will be the service where one gets their entertainment. It seems like Microsoft seeks to incorporate their successful devices across-platforms encouraging Xbox owners to buy a PC and Windows 8 users to buy an Xbox. Clever cross-selling strategy. If I weren’t bitter about my Xbox360 giving me the Red Ring of Death, I’d probably be a proponent of the initiative.