Facebook launched a new public commenting platform Tuesday evening but has not been too public about the changes. It has not release any information or explained how it works, like it has done in the past with some of the other enhancements (check-ins for example). The one exception — Dan Rose, Facebook’s VP of Partnerships and Platform Marketing, spoke briefly about it at the Webtrends Engage conference in San Francisco.
These changes allows Facebook to become a prominent market leader not just on their site but on the sites of all others, by changing the way people communicate and connect. The new platform exposes the real identities to the comments people leave on sites. For some this is a great thing, for others who prefer anonymity not so much. For obvious reasons the quality of comments could improve but as more and more people become concern with privacy — exposing comments and real identities to the Interwebs could lead to less commenting or perhaps an increase in fake profiles (specifically created for external communication) on the social network or both.
Lots of questions and little answers, perhaps this is the main reason why they have not said much.