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Articles tagged with: Groupon

Controversial Super Bowl Commercial

In response to complaints from offended viewers about HomeAway’s Super Bowl commercial, the company quickly released a revised version, which removed most of the offending parts from the original advertisement. This follows in the steps of Groupon, which issued an apology after the game for its own commercial.


Viewer objections to HomeAway’s fake “test baby” handling in its advertisement prompted the company to post a message in its website, saying: “We’re happy to report that the animatronic baby featured in our commercial has been reassembled and is currently relaxing in a spacious vacation rental.”

Technology Related Commercials of SuperBowl XLV

The Green Bay Packers will go down in history as winning Super Bowl XLV (45) in Arlington, Texas tonight. It is a night they will never forget as they took on the Pittsburgh Steelers and won in front of a huge crowd. The game was held in the new Cowboys Stadium and the Packers defeated the Steelers with a score of 31 to 25 on February 6, 2011.


While many truly enjoy the game of football and the comradery the event brings, some just watch for the commercials as advertisers battle it out to see who gets the most eyes. The commercials run during the breaks and are considered part of the tradition of the game.

LinkedIn Files For IPO And Provides Insights

With more than 90 million users, LinkedIn, the social network that helps professionals connect, filed for an initial public offering. The site which is mainly used for business networking, didn’t reveal the number of shares it plans to offer or price range, but offers insights into its current financials and operations.

The fillings highlight how profitable the business of social networking can be. Currently, LinkedIn’s revenues come from three main sources — advertising, hiring solutions and premium subscriptions. According to the filling, it generated revenues of $120 million for 2009 and $161 million for the first 3 quarters of 2010. Its hiring solutions and advertising have become the company’s primary growth areas, comprising of 41% and 32% of revenue, respectively. It indicated it doesn’t expect profitability in 2011 because of investments in technology and a few other areas. It also disclosed that a “substantial majority” of its members don’t visit the site on a regular monthly basis.

Google Offers, The Groupon Clone is Coming Soon

Google confirmed that it will be offering a service called “Google Offers,” designed to compete directly with the popular social buying site Groupon, which it could not buy. Google Offers is a new product to help potential customers find great deals in their area through a daily email. This is exactly how Groupon or LivingSocial operate, users receive an e-mail with a local deal of the day for their city and they have the opportunity to buy that deal within a time limit (typically 24hours). Once enough people purchase deal (or in Google case, the offer), the Google Offer is triggered and users get that all-too-familiar $10 for $20 deal.