Hulu recently modified its login screen for its Hulu Plus platform for Apple’s iOS. If you don’t see much of a difference in the modification, you’re right. Hulu simply took off the URL that linked back to their site to non-users who may be interested in signing up for Hulu Plus.
In essence, Apple doesn’t want people linking back to other sites, and from my guess, buying or using another product or service. By doing this, Apple is able to keep users in their own little bubbles-especially Mac users who are not too savvy and aren’t comfortable using Google (it’s okay, not everyone is).