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Articles tagged with: interactive marketing

Foursquare Hits 10 Million Users

LinkedIn India wasn’t the only group celebrating 10 million users. Foursquare also hit a 10 million user base on the same day. Whoa, talk about a coincidence. Foursquare celebrated by creating an interactive map, showing a series of colorful dots that had slowly spread around the globe.

Each one of those dots represented a user and the growth of the company, which has just passed its second birthday. Okay, so you may be thinking, who celebrates a 10 million user-base with a silly map?

HP Bringing NFC To Phones And Tablets This Year

Hewlett-Packard said that it is considering implementing NFC technology (Near Field Communications) in its mobile handsets, and aims to bring the NFC phones to the U.S. market by the end of this year.

Bloomberg reports that two people familiar with the company’s direction have stated that HP will not only introduce NFC technology to its phones, but tablet PCs as well. Although this isn’t ground-breaking news that a large manufacturer like HP is adopting a soon-to-be trendy technology, it does offer us a time table of when we can expect major companies to jump on board with NFC.

Advertising Startup, TellApart, Raises $13M Funding

An advertising startup that uses a pay-for-performance model, called TellApart, announced today that is has successfully raised $13 million in Series B funding led by Bain Capital, which brought the total amount raised to nearly $18 million.

The company was founded by two former Google product engineers, Josh McFarland and Mark Ayzenshtat. TellApart assigns a Customer Quality Score to each individual customer, based on the customer’s onsite behavior patterns (products viewed, items purchased, etc.). The data is then compiled into a CQScore that distinguishes high value customers from ordinary customers, hence the name, TellApart.

eBay Acquires E-commerce Startup, Magento

eBay announced on Monday that it has agreed to overtake Magento (an open source ecommerce platform), an LA-based company with nearly 300 employees. eBay before only had a minority stake in the company, but has since then decided to go big or go home. Neither company stated how much the deal will go for, but it is expected to close in the third quarter of this year upon approval.

Magento offers tens of thousands of merchants control over the user experience, catalog, content, and functionality of their online store. The company’s “Go” platform offers a software-as-a-service (SaaS), offering both small and growing merchants the online tools they need, from payments to inventory management.

Intel’s Machine Designed For Interactive Advertising

Intel has big plans on bringing a technology similar to Microsoft’s Kinect, but aimed at the business market, rather than gaming. Intel wants to focus their technology on interactive advertising. At the recent Computex, we see a prototype creation on display that demonstrates the concept.

Essentially, a sensor tracks the user and allows him or her to control what is displayed on the screen. On example of this technology would be to scroll through a list of products, while individual products that catch the viewer’s eye can be pulled up and brought into greater detail by hovering over the item.