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Articles tagged with: interactive media

HP Bringing NFC To Phones And Tablets This Year

Hewlett-Packard said that it is considering implementing NFC technology (Near Field Communications) in its mobile handsets, and aims to bring the NFC phones to the U.S. market by the end of this year.

Bloomberg reports that two people familiar with the company’s direction have stated that HP will not only introduce NFC technology to its phones, but tablet PCs as well. Although this isn’t ground-breaking news that a large manufacturer like HP is adopting a soon-to-be trendy technology, it does offer us a time table of when we can expect major companies to jump on board with NFC.

Xbox Live Integrated In Windows 8

It looks like Microsoft has just revealed something interesting about its new Xbox Live service, and that is that the new service will be integrated into Windows 8. The Vice President of Global Marketing at Microsoft’s Interactive Entertainment Business group, Mike Delman, had this to say, “[Xbox Live] has been successful on the Windows Phone. Live will be built into the PC.”

Delman continued to say that it will be the service where one gets their entertainment. It seems like Microsoft seeks to incorporate their successful devices across-platforms encouraging Xbox owners to buy a PC and Windows 8 users to buy an Xbox. Clever cross-selling strategy. If I weren’t bitter about my Xbox360 giving me the Red Ring of Death, I’d probably be a proponent of the initiative.

Intel’s Machine Designed For Interactive Advertising

Intel has big plans on bringing a technology similar to Microsoft’s Kinect, but aimed at the business market, rather than gaming. Intel wants to focus their technology on interactive advertising. At the recent Computex, we see a prototype creation on display that demonstrates the concept.

Essentially, a sensor tracks the user and allows him or her to control what is displayed on the screen. On example of this technology would be to scroll through a list of products, while individual products that catch the viewer’s eye can be pulled up and brought into greater detail by hovering over the item.