The Weinstein Company, founded by brothers Bob and Harvey Weinstein, has launched video game label TWC Games. The new division will collaborate with external partners to develop and publish games for mobile, social, and console platforms. Probably most exciting is the news that TWC games develop games based on the properties of Weinstein Company.
TWC Games will work with production company Beefy Media, a game production firm that will help build relationships and create content. Although movie-to-game tie ins have not been all that wonderful in the past, this keeps the market open for TWC Games to make quality games. Also, plenty of brilliant films were brought to you by the brother’s Weinstein, so there is lots of material to use.