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Articles tagged with: newegg success

Best Buy Furious At Newegg’s Marketing

Best Buy recently sent online electronics manufacturer, Newegg, a cease and desist letter, citing that Newegg stole Best Buy’s Geek Squad logo and made of Best Buy in a commercial (shown top). If you ask me, a power button symbol as an O isn’t clever enough to be trademarked by anyone.

Not to mention that Best Buy’s logo has a tie on its power button and Newegg doesn’t. As for the commercial, I agree that Newegg was probably making fun of Best Buy employees in a generic sort of way, but this kind of stuff happens ALL the time with competitors. Hello? Ever heard of the “Mac vs. PC” campaign Apple spun way back when? Did Microsoft cry about it? No. They countered the ads showing a racially and socioeconomically diverse group, all claiming that they were a PC.