Google recently launched One Pass, a new payment platform that allows users to subscribe to online content for a fee. The subscription service is intended for digital newspapers and magazines and will compete directly with Apple’s new subscription service. Google plans to take a 10 percent cut from transactions which is significant lower than the 30 percent charged by Apple.
One Pass will work on tablets and smartphones, as well as Google-related websites and will launch initially in the UK, Canada, France, Germany, Italy and Spain. The announcement comes just a few days after Apple announced new rules for publishers selling subscriptions on its iOS platform. Apple says companies must now offer users the option to buy directly through an iTunes account, handing 30% of the price to Apple. Previously, vendors were allowed to simply direct customers to an external website, keeping all of the profits.
Given that Apple’s terms are so one sided, Google’s One Pass is a great alternative.