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Articles tagged with: online advertising

Pandora Sets IPO Terms, Expect $8 Per Share

The online radio company, Pandora Media Inc. has filed terms for $109.5 million IPO on Thursday. The owners of Pandora will sell 13.68 million shares at $7 to $9 a piece ($8 average), according to an amended filing with S.E.C. (Securities and Exchange Commission).

Pandora was launched in 2005, and was the first online radio service that used a special algorithm based on the Music Genome Project (a database built by teams of music experts that analyzes songs) to select a playlist for users based on preferred and disliked songs.

Gordmans Amazing Facebook Advertising Technique

Gordmans is a company that partnered up with BlitzLocal.com for advertising campaigns. One of the campaigns was to promote and event and another one for advertising a tab. These ads helped traffic more visitors. As most of you may already know about Sponsored stories, which has a sponsored like, targets friends of your fans, and a Sponsored post, shows messages to existing fans.

While most Facebook ads are lucky to get a 0.05 percent click rate, this campaign drove a .4 percent click rate on the first day, unfortunately it fell by 45 percent within 48 hours to .2 percent.
Generally, anything above one is very good. Sponsored likes also cut the cost per click by an amazing 70 percent and cost per fan by 83 percent overall. So, basically you are getting a 77 percent discount. In two days, this ad drove 515 clicks for $76 and gained 418 new fans. That works out to 18 cents per fan and a click-to-conversion rate of 81 percent.

Having A Trillion Followers, Is It Enough??

Ever wondered why everything in the social networking world is based around the popularity of someone or something? If not, then maybe you should since the answers to this question relates to how consumers look at things out here in La-La-Land.

Many people out in the social networking groups are out to become popular. In their minds it really doesn’t matter what it is you do for a living or what you do professionally, just as long as you have a large following. They are hoping that popularity would increase the possibility of selling something or closing a deal.

If this is the case, who or what is joining these sites and what are they doing to avoid the huge number of unwanted promotions hitting them like a firehose?

Technology Related Commercials of SuperBowl XLV

The Green Bay Packers will go down in history as winning Super Bowl XLV (45) in Arlington, Texas tonight. It is a night they will never forget as they took on the Pittsburgh Steelers and won in front of a huge crowd. The game was held in the new Cowboys Stadium and the Packers defeated the Steelers with a score of 31 to 25 on February 6, 2011.


While many truly enjoy the game of football and the comradery the event brings, some just watch for the commercials as advertisers battle it out to see who gets the most eyes. The commercials run during the breaks and are considered part of the tradition of the game.