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Articles tagged with: online marketing

Advertising Startup, TellApart, Raises $13M Funding

An advertising startup that uses a pay-for-performance model, called TellApart, announced today that is has successfully raised $13 million in Series B funding led by Bain Capital, which brought the total amount raised to nearly $18 million.

The company was founded by two former Google product engineers, Josh McFarland and Mark Ayzenshtat. TellApart assigns a Customer Quality Score to each individual customer, based on the customer’s onsite behavior patterns (products viewed, items purchased, etc.). The data is then compiled into a CQScore that distinguishes high value customers from ordinary customers, hence the name, TellApart.

Best Buy Furious At Newegg’s Marketing

Best Buy recently sent online electronics manufacturer, Newegg, a cease and desist letter, citing that Newegg stole Best Buy’s Geek Squad logo and made of Best Buy in a commercial (shown top). If you ask me, a power button symbol as an O isn’t clever enough to be trademarked by anyone.

Not to mention that Best Buy’s logo has a tie on its power button and Newegg doesn’t. As for the commercial, I agree that Newegg was probably making fun of Best Buy employees in a generic sort of way, but this kind of stuff happens ALL the time with competitors. Hello? Ever heard of the “Mac vs. PC” campaign Apple spun way back when? Did Microsoft cry about it? No. They countered the ads showing a racially and socioeconomically diverse group, all claiming that they were a PC.

Having A Trillion Followers, Is It Enough??

Ever wondered why everything in the social networking world is based around the popularity of someone or something? If not, then maybe you should since the answers to this question relates to how consumers look at things out here in La-La-Land.

Many people out in the social networking groups are out to become popular. In their minds it really doesn’t matter what it is you do for a living or what you do professionally, just as long as you have a large following. They are hoping that popularity would increase the possibility of selling something or closing a deal.

If this is the case, who or what is joining these sites and what are they doing to avoid the huge number of unwanted promotions hitting them like a firehose?