Apple made some big announcement today, it surpassed 10 billion downloads at its App Store and posted a big sign on it’s website for everyone to see. Marketing hype, probably, but 10 billion downloads adds up to some decent dollars even if only 10% are paid apps. Apple was offering a $10,000 iTunes gift card for the person to hit the 10′th billion download and was running a ticker as it counted towards that number.
The App Store launched in 2008 and has 20 categories including games, business, health, news, sports, reference and travel. Apple takes 30% of all apps sold thru the store and its been a money making cow so Apple also recently opened a Mac App Store to sell software for their other product lines. The app store has over 300,000 iPhone apps and more than 40,000 native iPad apps so their collection is very impressive. And mobile users have been downloading content at a rate of more than three billion apps per year.