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Articles tagged with: paper

Are eReaders Effective Reading Tools?

Have you purchased an iPad or an eReader to be able to do your morning reading without flipping through a bulky newspaper? Well, a February study conducted at Miratech shows that readers are more likely to skim over articles on an iPad than in a newspaper. Is it because images look cooler on an iPad and the device gives off a digital “play with me” vibe? A study conducted, analyzed the differences between iPad and newspaper reading patterns. Miratech asked a representative sample of participants to read similar information from a printed newspaper first and then from an iPad version.

No More Subscription Needed for Wall Street Journal iPad App

The Wall Street Journal has announced they will offer single issue downloads of its morning edition for $1.99. This will be available through their existing app, which is free. Previously, they only offered bundles and subscriptions, such as the “Now Edition,” which provides regular new updates for $18 a month. The “Digital Bundle” offers full access to WSJ.com and its digital products for about $17 a month.

The option to just get a paper without subscribing will be tested on the iPad first, and then move on to the Android. The single-issue downloads are a way for users to try out the both the content and format of an iPad newspaper, for relativley little cost.