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Articles tagged with: Phone Books

Phone Books Are Hardly Used — Study Confirms

A study conducted by Harris Interactive shows that nearly 70% of adults in the U.S. “rarely or never” use the phone book. Instead, most of them (60%) use the Internet to find contact information, a number that’s certain to continue to rise, especially as smart phone adoption and location-based services both grow. The study also indicates that only 22% recycle their phone books, and finds 87% support an opt-in where they would receive the phone book only if requested, up from 81% a year ago.