Facebook Connect Twitter Connect RSS Feeds
  • Brands
  • Search
  • Contact

Articles tagged with: promotions

Facebook Launches Promoted Stories

Facebook is rolling out Sponsored Stories, a new way for brands to turn your friends’ interactions into promoted content.

Sponsored Stories will displace ad messages that are purely promotional copy in favor of ads that report on user actions.

It is “a way for marketers to sponsor activities that happen throughout the News Feed,” said a Facebook executive. Essentially brands choose to take certain user actions — such as checkins or actions within Facebook apps — and feature them in the column on the right side of the News Feed.