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Articles tagged with: psychological

Are eReaders Effective Reading Tools?

Have you purchased an iPad or an eReader to be able to do your morning reading without flipping through a bulky newspaper? Well, a February study conducted at Miratech shows that readers are more likely to skim over articles on an iPad than in a newspaper. Is it because images look cooler on an iPad and the device gives off a digital “play with me” vibe? A study conducted, analyzed the differences between iPad and newspaper reading patterns. Miratech asked a representative sample of participants to read similar information from a printed newspaper first and then from an iPad version.