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Articles tagged with: psychology

City Life Affects Schizophrenia Prevalence And Anxiety

Researchers have discovered that two areas of the brain are directly affected by city living– and lead to a greater risk of anxiety and mood disorders. It was found that the risk for anxiety disorders is 21% greater for those who live in the city.

The same group of city folk also saw a 39% increase in mood disorders. Individuals who are born and raised in the city are also twice as likely to get Schizophrenia at some point in their lives.

Winklevoss Twins Finally Drop Suit Against Facebook

The Winklevoss twins have finally decided to drop their long legal case with Facebook and Mark Zuckerberg, and accept the earlier $65 million settlement. For those of you who aren’t familiar with the name, Winklevoss, these twins supposedly gave Zuckerberg the ‘idea’ to create Facebook and felt that Zuckerberg stole their idea.

They have been going to court for over 7 years over Facebook, hoping to strike it rich and earn a much larger percentage of Facebook’s value. Thankfully, they have decided to drop their case and I hope, also drop their resentment towards Mark.

Why The OK Button Is On The Right

According to The Atlantic, John Pavlus explains why the OK button is always on the right, and why the CANCEL button is always on the left. He argues that this design was built with human perception in mind. In essence, he believes that humans want to go over the wrong answer before selecting the correct answer. By going through these choices in this order (since we read from left to right), it is pretty much guaranteed that the user has read all the options before proceeding.

If the buttons were reversed, our eyes would quickly dart to the OK button and we would be able to proceed without reviewing the CANCEL button, which would be a bias to click OK. Although this makes sense from a logical standpoint, I believe this may be one of a number of factors that determined OK should be on the right side.

Advertising Startup, TellApart, Raises $13M Funding

An advertising startup that uses a pay-for-performance model, called TellApart, announced today that is has successfully raised $13 million in Series B funding led by Bain Capital, which brought the total amount raised to nearly $18 million.

The company was founded by two former Google product engineers, Josh McFarland and Mark Ayzenshtat. TellApart assigns a Customer Quality Score to each individual customer, based on the customer’s onsite behavior patterns (products viewed, items purchased, etc.). The data is then compiled into a CQScore that distinguishes high value customers from ordinary customers, hence the name, TellApart.

Are eReaders Effective Reading Tools?

Have you purchased an iPad or an eReader to be able to do your morning reading without flipping through a bulky newspaper? Well, a February study conducted at Miratech shows that readers are more likely to skim over articles on an iPad than in a newspaper. Is it because images look cooler on an iPad and the device gives off a digital “play with me” vibe? A study conducted, analyzed the differences between iPad and newspaper reading patterns. Miratech asked a representative sample of participants to read similar information from a printed newspaper first and then from an iPad version.

Doctors Warn About New Condition: Facebook Depression

The American Academy of Pediatrics has released a study warning against “Facebook Depression.” The onset of this condition is caused by reading statuses about your friends’ interesting lives, and seeing pictures of them having more fun than you. Facebook depression is most likely to occur in young teens, who are already insecure and envious of peers.

Kids and teenagers have always been comparing one another, but the numerical stats Facebook provides make it easier than ever. You can’t argue with someone who says they have more friends, since the exact number is right there on your profile. Doctors cite this ability to rank someone as a main cause of social networking stress. Another cause is the skewed version of reality present on Facebook, and the way people present themselves that is different from real life.