Ever wondered why everything in the social networking world is based around the popularity of someone or something? If not, then maybe you should since the answers to this question relates to how consumers look at things out here in La-La-Land.
Many people out in the social networking groups are out to become popular. In their minds it really doesn’t matter what it is you do for a living or what you do professionally, just as long as you have a large following. They are hoping that popularity would increase the possibility of selling something or closing a deal.
If this is the case, who or what is joining these sites and what are they doing to avoid the huge number of unwanted promotions hitting them like a firehose?