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Articles tagged with: Super Bowl

Controversial Super Bowl Commercial

In response to complaints from offended viewers about HomeAway’s Super Bowl commercial, the company quickly released a revised version, which removed most of the offending parts from the original advertisement. This follows in the steps of Groupon, which issued an apology after the game for its own commercial.


Viewer objections to HomeAway’s fake “test baby” handling in its advertisement prompted the company to post a message in its website, saying: “We’re happy to report that the animatronic baby featured in our commercial has been reassembled and is currently relaxing in a spacious vacation rental.”

Show Me The Tweets!!!

The NFL has teamed up with Visa and Twitter for Super Bowl XLV to engage users in a new social exchange and promote their brands. The trio launched a Super Bowl campaign dubbed “Go Inside Super Bowl XLV With Visa” with a cool site. Using the @nfl for the NFL, @packers for the Green Bay Packers and @steelers for the Pittsburgh Steelers you are able to interact with them on Twitter.

The site displays three different graphs that pull data from the Twitterverse; a heat map of sorts showing real-time visualization of trending topics — the larger the area the more tweets for that topic, a gridiron showing number of mentions for given keywords, and a US map overlay indicating frequency of hash tag tweets across the country. The site is neat with lots of goodies, including tweets from famous athletes and graphics that shows volume of tweets on any given NFL-related topic.