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Articles tagged with: superbowl

Does Twitter Need To Consider Real Time TV Channels??

At one of the sessions of the SXSW event, the main take away point is that people are tweeting more often when they are watching TV. Whether it is live sports (superbowl), breaking news (Japan’s earthquake), or just watching a favorite show (House) – people are actively tweeting while watching TV. Essentially it’s like they want to engage with others more frequently as they watch news, sports and their favorite shows. So the question that I believe Twitter should be asking themselves is, should they consider strategic partnerships with major networks, or should they create TV channels of their own?

Controversial Super Bowl Commercial

In response to complaints from offended viewers about HomeAway’s Super Bowl commercial, the company quickly released a revised version, which removed most of the offending parts from the original advertisement. This follows in the steps of Groupon, which issued an apology after the game for its own commercial.

Viewer objections to HomeAway’s fake “test baby” handling in its advertisement prompted the company to post a message in its website, saying: “We’re happy to report that the animatronic baby featured in our commercial has been reassembled and is currently relaxing in a spacious vacation rental.”

Technology Related Commercials of SuperBowl XLV

The Green Bay Packers will go down in history as winning Super Bowl XLV (45) in Arlington, Texas tonight. It is a night they will never forget as they took on the Pittsburgh Steelers and won in front of a huge crowd. The game was held in the new Cowboys Stadium and the Packers defeated the Steelers with a score of 31 to 25 on February 6, 2011.

While many truly enjoy the game of football and the comradery the event brings, some just watch for the commercials as advertisers battle it out to see who gets the most eyes. The commercials run during the breaks and are considered part of the tradition of the game.