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Articles tagged with: sxswi brand recognition

The Massive Transformation Of SXSWi

According to CNET, the first time Steve Jang went to a South by Southwest Interactive Festival (SXSWi) was in 2006. Back then, SXSWi was a small community of geeks and he went trying to launch a music social-networking service, called Imeem. Although South by Southwest was known to be a quirky gathering of friendly dot-commers, making an impact as a start-up was a routine procedure.

Jang says “Back then, it was a very concerted thing….You got a booth, you put together a team, and everyone wore the t-shirts, and you hired a PR firm, and you really wanted to do a big product debut. It was a big tent-pole effort.”

Some of the other companies, however, started as small start-ups in 2006 and have gotten enormous. Social media transformed…