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Articles tagged with: Twitter

Controversial Super Bowl Commercial

In response to complaints from offended viewers about HomeAway’s Super Bowl commercial, the company quickly released a revised version, which removed most of the offending parts from the original advertisement. This follows in the steps of Groupon, which issued an apology after the game for its own commercial.


Viewer objections to HomeAway’s fake “test baby” handling in its advertisement prompted the company to post a message in its website, saying: “We’re happy to report that the animatronic baby featured in our commercial has been reassembled and is currently relaxing in a spacious vacation rental.”

Technology Related Commercials of SuperBowl XLV

The Green Bay Packers will go down in history as winning Super Bowl XLV (45) in Arlington, Texas tonight. It is a night they will never forget as they took on the Pittsburgh Steelers and won in front of a huge crowd. The game was held in the new Cowboys Stadium and the Packers defeated the Steelers with a score of 31 to 25 on February 6, 2011.


While many truly enjoy the game of football and the comradery the event brings, some just watch for the commercials as advertisers battle it out to see who gets the most eyes. The commercials run during the breaks and are considered part of the tradition of the game.

Show Me The Tweets!!!

The NFL has teamed up with Visa and Twitter for Super Bowl XLV to engage users in a new social exchange and promote their brands. The trio launched a Super Bowl campaign dubbed “Go Inside Super Bowl XLV With Visa” with a cool site. Using the @nfl for the NFL, @packers for the Green Bay Packers and @steelers for the Pittsburgh Steelers you are able to interact with them on Twitter.

The site displays three different graphs that pull data from the Twitterverse; a heat map of sorts showing real-time visualization of trending topics — the larger the area the more tweets for that topic, a gridiron showing number of mentions for given keywords, and a US map overlay indicating frequency of hash tag tweets across the country. The site is neat with lots of goodies, including tweets from famous athletes and graphics that shows volume of tweets on any given NFL-related topic.

Circumventing Egypt’s Internet Kill Switch

Necessity truly is the mother of invention. With the political unrest in Egypt leading the government to shut down web traffic (especially Facebook, Twitter, etc.) in the country, protestors are turning to alternative means to get messages into and out of the country.


For a while, good old-fashioned dial-up access was the only way outside of courier pigeon, as phone service was spotty. Some ISP’s are offering this access, and even a French company is getting in on the action, although reports are indicating this might be shut down soon. So the enterprising souls at Google have taken the next step and launched a service that allows people to dial a phone number and leave a voicemail, which will be translated into a Twitter message.

LinkedIn Files For IPO And Provides Insights

With more than 90 million users, LinkedIn, the social network that helps professionals connect, filed for an initial public offering. The site which is mainly used for business networking, didn’t reveal the number of shares it plans to offer or price range, but offers insights into its current financials and operations.

The fillings highlight how profitable the business of social networking can be. Currently, LinkedIn’s revenues come from three main sources — advertising, hiring solutions and premium subscriptions. According to the filling, it generated revenues of $120 million for 2009 and $161 million for the first 3 quarters of 2010. Its hiring solutions and advertising have become the company’s primary growth areas, comprising of 41% and 32% of revenue, respectively. It indicated it doesn’t expect profitability in 2011 because of investments in technology and a few other areas. It also disclosed that a “substantial majority” of its members don’t visit the site on a regular monthly basis.

Facebook Launches Promoted Stories

Facebook is rolling out Sponsored Stories, a new way for brands to turn your friends’ interactions into promoted content.

Sponsored Stories will displace ad messages that are purely promotional copy in favor of ads that report on user actions.

It is “a way for marketers to sponsor activities that happen throughout the News Feed,” said a Facebook executive. Essentially brands choose to take certain user actions — such as checkins or actions within Facebook apps — and feature them in the column on the right side of the News Feed.

$150 Million Ad Revenue Estimated for Twitter in 2011

In April 2010, Twitter introduced Ad sales and now estimates by Emarkerter Inc, indicate that it will likely hit $150 million this year as more companies use it to do PR and spread marketing messages. Emarketer also predicts that Twitter may reach $250 million in ad revenue by 2012.

Twitter, which is now valued at $3.7 billion after several funding rounds, has more than 175 million users globally and competes for advertising with Google and Facebook. However, according reports only 8% of web users currently use Twitter. Yet to generate more ad sales, analysts predict that Twitter will need to unveil a self-service ad platform that doesn’t require contact with sales people, similar to the one Google and Facebook currently use. The service should make it easier for anyone to market their services and products on Twitter.