The Wall Street Journal has announced they will offer single issue downloads of its morning edition for $1.99. This will be available through their existing app, which is free. Previously, they only offered bundles and subscriptions, such as the “Now Edition,” which provides regular new updates for $18 a month. The “Digital Bundle” offers full access to WSJ.com and its digital products for about $17 a month.
The option to just get a paper without subscribing will be tested on the iPad first, and then move on to the Android. The single-issue downloads are a way for users to try out the both the content and format of an iPad newspaper, for relativley little cost.